Our Directory Clients
Make Finding the Right Provider Effortless
The Provider Access Platform for Modern Health Systems.
Our mission is simple: Make it effortless for every patient, physician, and employee to find the right provider.
Every day, patients, physicians, call centers, and hospital staff need to quickly connect people with the right provider. Yet outdated information, fragmented provider data, and poor search experiences contribute to referral leakage - sending patients outside your network and costing health systems valuable revenue.
Clinical Referral Directories transforms provider access by unifying trusted provider data, intelligent search, and AI into one platform. Whether serving patients, referring physicians or hospital staff, our solution makes it fast and easy to find the right provider while reducing administrative burden, improving patient access, and helping health systems retain more referrals within their own network.
One Source of Truth: Every patient, physician, and hospital employee accesses the same trusted provider information - whether they're searching online, speaking with an AI assistant, or using a specialized internal directory.
Health systems including Providence, UW Medicine, and St. Luke's have trusted Clinical Referral Directories for more than a decade to improve provider access, increase engagement, and deliver measurable results - with 100% of our partners renewing their initial contracts.

Provider Access Solutions
Everything You Need to Modernize Provider Access
Whether you're improving an existing provider directory or transforming provider access across every channel, our solutions help patients, physicians, and staff connect with the right provider - faster and more accurately.
Reduce Frustration
for Patients, Providers
and Physician Liaisons
Easily search providers online
with custom interactive search tools.
Search by any combination of keywords & dropdown menus
Filter by specialty, location, gender, language, insurance, availability, ratings and more
Enjoy fast, easy “One Source of Truth” integration with your new or existing provider data
Tool 2: Interactive Provider Search
Tool 3: Digital Provider Directory & Guide
Bridge the Digital
Divide and Connect
Across All Generations
Share a high-quality 3D Digital Flipbook
Directory & Guide.
Search providers instantly by specialty, name, expertise and more
Educate your audiences with a stand-alone digital guidebook featuring preferred providers, new services and events
Print any page on demand, share by e-mail or social media
Benefits of Modernizing Provider Access
Why Choose Clinical Referral Directories?
Drive Growth
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Reduce referral leakage and keep more patients and providers in your network
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Increase referrals and grow revenue
Expand Access
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Help patients, physicians, and staff find the right provider - faster
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Ensure every provider can be found through one trusted source
Streamline Operations
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Reduce administrative burden and increase operational efficiency
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Save staff time with one centralized provider access platform
Enhance Experience
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Improve patient, physician, and employee satisfaction scores
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Strengthen physician engagement, recruitment, and retention
Enable Better Decisions
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Identify provider access gaps and referral leakage opportunities
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Measure engagement with executive dashboards and usage analytics
Create One Source of Truth
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Create one trusted source of provider information across every access channel
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Ensure patients, physicians, call centers, AI assistants, and staff always access the same accurate provider information
Simplify Management
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Eliminate manual directory maintenance and administrative burden
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Go live in weeks - not months
Increase Reach, Awareness & Engagement
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Increase awareness and adoption across patients, physicians, and staff
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Maximize the reach and impact of provider access across every channel

The Challenges We Solve for Health Systems
Recent industry studies show that over 90% of hospitals face common challenges related to referral leakage, inaccurate provider information, and provider access.
These issues increase costs, slow referrals, frustrate users, and impact both patient experience and revenue.
Here are the most common challenges:
Referral Leakage
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Patients and providers leave your network when the right provider cannot be found quickly
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Inaccurate provider information delays referrals and reduces revenue opportunities
Fragmented Provider Information
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More than 50% of physicians report experiencing provider directory problems at least once a month due to inaccurate information, insufficient data, or limited functionality.
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Staff waste valuable time searching for the most accurate and up-to-date provider information.
Administrative Burden
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Manual provider data maintenance consumes valuable staff time and resources
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Administrative inefficiencies increase costs and slow operational performance
Poor Search Experience
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Patients, physicians, and staff struggle to find the right provider quickly
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Traditional search tools fail to understand user intent and natural language
Inconsistent Access Across Channels
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Public-facing Find-a-Doctor tools solve only part of the provider access challenge
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Physicians, referral coordinators, call centers, AI assistants, and employees all need access to the same trusted provider information and tools
Limited Visibility & Analytics
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Health systems lack insight into provider searches, referral patterns, and access gaps
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Limited analytics make it difficult to prioritize improvements and measure success
One Size Doesn't Fit All
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Patients, physicians, referral coordinators, call centers, and employees all access provider information differently.
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Modern health systems need multiple provider access channels—not a single tool—to effectively serve every audience.
Meet Users Where They Are
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Some users prefer AI assistants, others use websites, mobile apps, ready-to-print guides, or PDFs
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The best provider access strategy delivers a consistent experience across every channel and every generation

Hear From Our Clients
View customer survey as shared by a Top US hospital VP following our 6th year of service!

Cheryl C.
“This looks great! Thank you so much for your flexibility!"
AVP Marketing, Providence

April D., RN, MHA,
“Thanks so much... I appreciate all your work!"
Director of Call Center /Transfer Center, Harborview Medical Center

Tina M.
“This is pretty amazing! I am going to forward this to my fellow director so she can have a sneak preview, but this is awesome!!"
AVP for Medical Affairs, Director of News and Community Relations,
UW Medicine
About Us
We help health systems modernize provider access with intelligent, easy-to-use directory solutions that deliver real results.
Quick, Easy Process
Customized, Scalable, Flexible
Strong ROI
Timely, Accurate, Actionable Data
Go Live in Weeks - Not Months
Intuitive Platform - No User Training Needed
Our Commitment
Partner with progressive hospital leaders to modernize provider access, improve referrals, enhance patient care, and increase staff productivity.
By maximizing the usability and reach of existing provider data across multiple channels, we deliver practical solutions that are fast to implement, easy to manage, and effortless to use.
With over 10 years of proven health system partnerships, improving provider access quickly and efficiently is our specialty.
Seattle-based software and technology company, delivering turnkey clinical referral directory improvements and add-ons for hospitals since 2007.
Founded by former Microsoft executive with over 25 years of technology and business leadership experience.
Clients include Providence, UW Medicine, St. Luke’s Health System, Seattle Cancer Care Alliance, Washington State Department of Commerce, Seattle Business Magazine, plus various civic and private organizations in the US & Canada.
Strong versatile program management team rooted in technology and business development with exclusive local staff and international partnerships.
Proprietary enterprise solution ideal for larger scale, frequently updated publications such as referral directories and guides, with “one source of truth” digital and physical synergy.
Proud sponsors of HIMSS.













